A mobile website is basically an adaptation of your website that is designed to fit within the constraints of a handheld mobile device ie. smartphone, tablet. A mobile site will allow for better functionality for your customers on the go and allow for location-sensitive information to be used.
With mobile internet usage rapidly increasing, mobile marketing strategists are predicting that mobile internet usage will overtake fixed internet access by 2014. The market of users now viewing websites on handheld devices is too large to ignore with 75% of smartphone users now conducting searches via their mobile devices as opposed to 30% a year ago. And you can get a quality web site designed cheaply too with one of the really good but affordable website design companies that are available so you can easily have a very professional web site for a low cost.
The expectation is for mobile websites to be clean, clear and easy to navigate. Without a mobile site, you risk losing customers with a cluttered and off-putting site, with an inability to access information. Companies with a mobile site will also rank higher in the Google search ranks when accessed from a handheld device and can convey location sensitive material to your existing and potential customers.