Let people find your website
You’ve probably heard of Search Engine Optimisation or SEO before; it’s a technique that is part of digital marketing with the objective to increase your position in organic search results. Typically, the higher you display on a search engine for a keyword the more traffic you will obtain.
SEO previously was about manipulating the search engine robots to unfairly appear higher for particular keywords. However recent changes by Google has meant SEO has developed and now concentrates on technical elements to help your site be discovered; great content that people want to read while using the language and words that are more commonly used.
Did you know –
- That 93% of online experiences begin with a search engine?
- That search still is the #1 driver of traffic to content sites?
- That 75% of users never scroll past the first page of search results?
- That 70% of the links users click on search engine are organic?
- That over 39% of customers today come from search?
Through our five-phase methodology, we help maximise the potential of your website as a business tool, build your brand reputation and establish your name as the leader in your industry.
Phase 1 – Keyword Research
90% of a campaign’s success is built on proper keyword research.
Phase 2 – Campaign Roadmap
Strategic SEO planning is the single most important part of online marketing
Phase 3 – On-page SEO
70% of ranking success in small markets is attributed to on-page factors.
Phase 4 – Off page SEO
Backlinks still contribute to over 60% of the rankings in search.
Phase 5 – Reporting & Analytics
Over 80% ROI opportunity is found through analysis and reporting.